Optibus moves into real-time operations in Europe with Datik acquisition

Acquisition to reimagine application of real-time data for passenger information, control and monitoring, safety, and operational solutions

Optibus, a leading optimization software for public transportation planning and operations, has announced its expansion into real-time data with the acquisition of Datik, a transportation technology company based in Basque Country, Spain. The move will see Datik collaborate with Optibus’ R&D and product teams on the development and launch of B2B and B2G SaaS products in the fields of passenger information, control and monitoring, safety, and operations.

The acquisition reinforces Optibus’ commitment to innovating public transportation through technological research, partnerships, and acquisitions and advances the company's mission to offer the industry’s ultimate all-in-one digital operating system.

Real-time visibility into traffic conditions, service disruptions, safety incidents, and more enables public transportation providers to respond immediately to problems and mitigate them as they arise. The result is a smoother passenger experience, better work conditions for drivers, and seamless, data-driven workflows for planners and schedulers.

Headquartered in San Sebastian, Spain, Datik has worked with more than one hundred transportation companies, primarily in Europe and Mexico, to ensure driver and passenger safety and to help operators to meet and surpass service agreements with public authorities and agencies. Their predictive, real-time technology prevents thousands of vehicle accidents, enhances service frequency, accessibility, and on-time performance, and reduces passenger wait times and service disruptions.  


The Datik team (featured) is joining forces with Optibus to reimagine how to optimize public transportation services and improve safety.

By integrating Datik’s data sets into Optibus’ software platform as a sophisticated real-time intelligence layer, Optibus enhances the capability of its artificial intelligence (AI) to predict operational and service outcomes for operators and agencies.

“Optibus is committed to supporting the public transportation market with the most sophisticated tools and expertise available. With this acquisition, operators and agencies will have better access to advanced reactionary capabilities, enabling them to plan better services for passengers and improve the driver work experience,” said Amos Haggiag, Optibus CEO and co-founder.

Datik and Optibus will collaborate on new solutions in the field of passenger information and beyond. Featured: one of Datik’s multimedia service information panels.

“We are thrilled to join forces with Optibus in a move that is strategic for our growth and that will produce exciting product synergies around data, optimization, and cloud computing. Our combined expertise will break new ground on real-time insights, reinvent 'operatorial agility', and enhance the driver and passenger experience. Together with Optibus, we look forward to pushing the envelope on transportation technology while maintaining our commitment to the local economy and staying true to the values that have defined Datik,” said Inigo Odriozola, General Manager of Datik.

Optibus continues to maintain partnerships across the transportation technology sector in pursuit of an open and collaborative ecosystem of innovation. 

Want to learn more about Datik and the integration with Optibus? Click here to contact us.

Further Reading:

• Webinar: How to Plan for 2025: Expert Insights for Future-Ready Public Transportation
• Webinar: Operations Management Made Easy: Maximizing Contract Compliance and Passenger Experience
• Case Study: How Arriva UK improved reliability and frequency using Optibus
• Case Study: Using AI to create better bus driver schedules, faster