Establishing a new standard in passenger information systems

Abigail Levner

Abigail Levner

April 18, 2024

Improving the passenger experience plays a key role in Optibus’ move to make public transportation the mobility mode of choice for everyone, everywhere. To realize that vision, Optibus is leading the charge with its state-of-the-art passenger information solutions. 

These innovative products offer public transportation operators (PTOs) and agencies (PTAs) a more personalized approach to interacting with passengers, ensuring that all service information is reliable and up-to-date. The result is a better public transportation experience, even before passengers arrive at the bus stop.

Below, you can learn more about Optibus’ passenger information solutions, used by hundreds of operators and agencies to effortlessly communicate service plans and updates to millions of public transportation passengers around the world.

GTFS and real-time communication

Central to Optibus' vision of positively transforming the passenger experience is its utilization of the General Transit Feed Specification (GTFS), which sets the standard for transit data interoperability and unlocks new levels of service information accuracy and reliability. When combined with real-time communication technologies, the system ensures that Optibus clients can provide their passengers with instant updates on schedules, disruptions, and route adjustments.

With GTFS, all components of the passenger information system, from route maps to fares to timetables, are kept up-to-date. Moreover, it bridges the gap between service data and major transportation planning applications.

Immediate service alerts and information

Optibus transforms the passenger experience by delivering personalized alerts directly to passengers' fingertips. Our Passenger Alerts product uses real-time data to promptly notify passengers about changes to their planned routes and schedules. By keeping passengers in the loop, they can make informed decisions about how to travel, resulting in improved satisfaction with and trust in public transportation.

Service navigation: customized maps and dynamic websites

Optibus goes beyond just delivering service data to passengers; it enriches the transportation planning process with customized maps and dynamic websites. These communication tools are meticulously crafted to not only present essential service information but also to include user-centric features like vehicle tracking and landmark highlights.

Looking forward: Optibus and the future of the passenger experience 

With its comprehensive passenger information products, Optibus forges a path towards increased ridership: faster, easier processes for communicating more reliable, accessible service information. Through the strategic application of Optibus’ solutions, operators and agencies can become leaders in building passenger-centric transportation networks that more passengers want to ride.