The four values that define Optibus

Jennifer Bentley

Jennifer Bentley

December 6, 2022

Does a company need to define its values? 

The answer to this question is “Yes”!

Values are a critical element in the evolution of a company. They communicate to new employees what drives us professionally and enable potential job candidates to easily assess whether or not they relate to the Optibus personality. Putting values into words reinforces who we are as a company, how we work and interact with our colleagues, and how we support our customers and partners. 

For us at Optibus, this process was natural: our values were shaped internally and organically before they were written down and defined. What was challenging was to ensure we captured them correctly, in a way that would make them memorable, relevant, and timeless. It was essential that all of our employees, spanning 24 countries and diverse cultures, would be able to relate to them, identify with them, and embody them. 

This type of initiative can not be rushed. It takes careful thought and input. At Optibus, we worked for several months with employees at all levels, from juniors to managers to senior leadership, to get it right. Our mission was to answer these key questions:

  • What makes Optibus unique? 
  • What connects us to each other and to our customers, partners, and vendors? 
  • What defines our decision making?  
  • What drives us? 

The answer to these questions is rooted in four values: Determined, Innovative, Caring, and Impactful. But because four words alone cannot tell the full story of why Optibus embodies these values, we thought it would be best to let our employees share, in their own words, what these values mean to them.



For those who prefer to read more about it, discover below the meaning behind each one of the four values.


We are creative and innovative in how we work together to continually build a better solution for public transportation. One that benefits our customers, partners, passengers, drivers, and the communities we serve. We strive for excellence in all we do and how we do it.


We are passionate about solving big problems and challenging the status quo. Whether it is how we build and market our products, collaborate with our teammates, or work with our customers and partners, we are determined to make public transportation better. Together.


We care about people; our coworkers, customers, partners, passengers, and drivers. We appreciate our differences and value everyone. We encourage diverse perspectives and talents and support each other as we work together to make public transportation great for all. 


We want to have a positive impact on the public transportation industry, our customers, employees, riders, and communities by making public transportation great for all. We want more people to use it, and we believe it should take center stage as the world of mobility changes around us.

To summarize, at Optibus, we are determined to create innovative products that have a positive impact on the world because we care.

 If these values are yours too: Come join our team!

Topics: Blog, Company, values