---
title: Optibus Appoints Darren Barker as VP Sales, EMEA, to Accelerate Market Expansion and Growth
description: Darren Barker joins Optibus as Vice President of Sales, EMEA, bringing over two decades of leadership experience from top technology companies to drive market expansion.
image: https://blog.optibus.com/hubfs/Darren%20Barker%20VP%20Sales%20Appointment%20Blog%20%281399%20x%20839%20px%29.png
---

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# Optibus Appoints Darren Barker as VP Sales, EMEA, to Accelerate Market Expansion and Growth

![Abigail Levner](https://blog.optibus.com/hs-fs/hubfs/abi-photo-300x300.jpg?width=100&height=100&name=abi-photo-300x300.jpg)

#### Abigail Levner

May 6, 2025

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Optibus, a leading SaaS company offering an AI-backed platform for managing and optimizing public transportation, is pleased to announce the appointment of Darren Barker as Vice President of Sales for Europe, the Middle East, and Africa (EMEA). Darren brings to Optibus over two decades of leadership experience from top global technology companies, including Sophos, Tanium, Hitachi Vantara, and EMC.

At Optibus, Darren will drive market expansion across the EMEA region, strengthening access to new technologies that support efficient, equitable, and sustainable public transportation systems. His appointment reinforces Optibus’ commitment to strategic, sustainable commercial growth and investment.

![Darren Barker VP Sales Appointment Blog (1399 x 839 px)](https://blog.optibus.com/hs-fs/hubfs/Darren%20Barker%20VP%20Sales%20Appointment%20Blog%20(1399%20x%20839%20px).png?width=1399&height=839&name=Darren%20Barker%20VP%20Sales%20Appointment%20Blog%20(1399%20x%20839%20px).png)

Throughout his career, Darren has nurtured and led high-performance sales teams across diverse global markets. At Sophos, he led the Northern Europe business, overseeing the UK, Ireland, and Nordics, and spearheaded their transition towards an "as-a-service" model while maintaining strong growth. At Tanium, Darren managed Enterprise & Emerging Markets, fostering new business and strategic partnerships. During his 14-year tenure at Hitachi Vantara, he rose to VP & General Manager for the UK & Ireland, where he led large-scale digital transformation initiatives across enterprise technology and IoT sectors.

With a stellar track record in enterprise sales strategy, business transformation, and talent development, Darren is poised to make a significant impact on Optibus’ stakeholders. His leadership will help scale Optibus' footprint while driving customer value for operators and agencies around the globe, fostering innovation, and promoting a culture of performance and growth.

**Darren Barker, VP Sales, EMEA, Optibus, said:**

“What struck me about Optibus is its balanced ambition to deliver strong business outcomes while prioritizing people and the planet. Public transportation is at the heart of sustainable, equitable cities, and Optibus is uniquely positioned to lead the sector’s technological transformation. I am excited to work with the Optibus team and its stakeholders to shape smart transportation ecosystems and create meaningful impact across the industry.”

**Amos Haggiag, CEO and co-founder of Optibus, added:**

“We are thrilled to welcome Darren to the Optibus leadership team. His depth of experience in building high-performance teams and driving commercial growth will support Optibus in expanding its presence in EMEA and making a positive impact through technological transformation.”

 

Further Reading:

- [E-book: 2025 State of Public Transportation Report](https://optibus.com/ebook/industry-survey-2025/)
- [Webinar: Real-Time, Real Impact: Mastering Public Transportation Operations](https://optibus.com/webinar/mastering-public-transportation-operations/)
- [Optibus appoints Simon Pearce as Chief Revenue Officer to drive sustainable commercial growth](https://blog.optibus.com/optibus-appoints-simon-pearce-as-chief-revenue-officer-to-drive-sustainable-commercial-growth?hsLang=en)

 Topics: [Announcements](https://optibus.com/tag/announcements/), [Corporate](https://optibus.com/tag/corporate/), [People](https://optibus.com/tag/people/)

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