ALBUM Member Ipswich Buses Goes Cloud-Native with Optibus

The launch of Optibus’ new real-time Operations module comes with great news in the UK: Ipswich Buses, a well-respected member of the Association of Local Bus Company Managers (ALBUM), will be one of the first operators to debut Optibus’ Operations product in the UK, in addition to implementing Optibus’ cloud-native software for planning, scheduling, and rostering. 

Ipswich Buses is a municipal bus operator that oversees a fleet of 80 vehicles out of their depot in Central Ipswich, next door to the iconic Portman Road stadium, home of Ipswich Town Football Club. The company operates a network of local bus services across the Borough of Ipswich and the surrounding area, as well as school transportation, rail replacement services, and private hire.

The crucial factor for Ipswich Buses in selecting Optibus was the software’s ease and flexibility in allowing changes and its removal of manual processes and servers.

Optibus also stood out based on its ability to offer a cloud-native solution across all modules, including Operations. Other market solutions are installed on-premise or are hosted on the cloud, incurring expensive hardware maintenance and services costs. Optibus' software is native to the cloud, requiring no hardware or maintenance, and can be easily scaled to handle any amount of data, including importing and exporting, with no negative impact on the platform’s speed. The platform is constantly advancing and updating with new features, added with no downtime required and at no additional expense to our clients. 

Optibus Operations offers detailed, user-friendly databases for driver and vehicle management, which can include driver contact information, union membership, shift preferences, and otherwise.

“Optibus is the ideal solution for our operation moving forward. The software’s proven ability to improve business efficiency is unparalleled. We look forward to bringing a new chapter of service quality to Ipswich, and a new level of efficiency to our operation, and we are excited to be one of the first users in the UK of the new Operations module,” said Steve Bryce, General Manager of Ipswich Buses.

Optibus’ Regional Director for UK & Ireland Adam Quieros added, “We are delighted to welcome Ipswich Buses to the Optibus family. Optibus is heavily invested in the UK market, and ALBUM in particular, and we feel this partnership will further demonstrate our continued commitment to and growth in the market.”