--- title: Optibus’ advisory board welcomes digital transformation expert and former Go-Ahead Group CIO Enrique Fernandez-Pino - Optibus description: Optibus’ advisory board welcomes digital transformation expert and former Go-Ahead Group CIO Enrique Fernandez-Pino image: https://blog.optibus.com/hubfs/Imported_Blog_Media/Enrique-Fernandez-Pino-photo-e1617807281567.jpg --- [![optibus-logo-2019](https://blog.optibus.com/hs-fs/hubfs/optibus-logo-2019.png?width=180&height=49&name=optibus-logo-2019.png "optibus-logo-2019")](https://www.optibus.com/) [![optibus-dark-logo](https://blog.optibus.com/hubfs/optibus-dark-logo.svg "optibus-dark-logo")](https://www.optibus.com/) - Product - [Platform](https://www.optibus.com/product/platform/) - [Passenger Information](https://optibus.com/product/passenger-information/) - [Planning](https://www.optibus.com/product/planning/) - [Control & Monitoring](https://optibus.com/product/control/) - [MagicEye - Driver Safety](https://optibus.com/product/magic-eye/) - [Operations](https://www.optibus.com/product/operations/) - [Scheduling](https://www.optibus.com/product/scheduling/) - [Driver App](https://www.optibus.com/product/driver-app/) - [Rostering](https://www.optibus.com/product/rostering/) - [Optibus AI](https://optibus.com/product/ai/) - Solutions - [Agencies](https://optibus.com/solutions/optibus-for-agencies/) - [Win Tenders](https://optibus.com/solutions/optibus-for-tenders/) - [Operators](https://optibus.com/solutions/optibus-for-operators/) - [Electrify Fleet](https://optibus.com/solutions/optibus-for-electrical-vehicles/) - [Consultancies](https://optibus.com/solutions/optibus-for-consultancies/) - [Enhance Passenger Experience](https://optibus.com/enhance-passenger-experience/) - [Reduce Costs](https://optibus.com/solutions/reduce-operating-costs/) - Resources - [Blog](https://blog.optibus.com/) - [eBooks](https://www.optibus.com/resources/ebooks/) - [Webinars](https://www.optibus.com/resources/webinars/) - [Case Studies](https://www.optibus.com/resources/case-studies/) - [Videos](https://www.optibus.com/resources/videos/) - Company - [About](https://www.optibus.com/about-the-company/) - [Careers](https://www.optibus.com/careers/) - [Contact Us](https://www.optibus.com/about/contacts/) - [Events](https://www.optibus.com/events/) - [Media](https://www.optibus.com/news-events/media-coverage/) - EN - [English](https://blog.optibus.com/) - [Español América Latina](https://blog.optibus.com/es/) - [Español Europa](https://blog.optibus.com/es-es/) - [Deutsch](https://blog.optibus.com/de/) - [Français](https://blog.optibus.com/fr/) - [Português Brasil](https://blog.optibus.com/pt-br/) - [Português Portugal](https://blog.optibus.com/pt-pt/) - [日本語](https://blog.optibus.com/ja/) - [Italiano](https://blog.optibus.com/it/) - [Русский](https://blog.optibus.com/ru/) - [Türkçe](https://blog.optibus.com/tr/) - [български](https://blog.optibus.com/bg/) - [Request a demo](https://optibus.com/request-a-demo/) # Optibus’ advisory board welcomes digital transformation expert and former Go-Ahead Group CIO Enrique Fernandez-Pino ![Optibus Team](https://blog.optibus.com/hs-fs/hubfs/optmember.jpg?width=100&height=100&name=optmember.jpg) #### Optibus Team April 26, 2021 [![Share on Facebook](https://blog.optibus.com/hubfs/fb_social_icon.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.optibus.com%2Fannouncements%2Foptibus-advisory-board-welcomes-digital-transformation-expert-and-former-go-ahead-group-cio-enrique-fernandez-pino%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.optibus.com/hubfs/linkedin%20logo_icon.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.optibus.com%2Fannouncements%2Foptibus-advisory-board-welcomes-digital-transformation-expert-and-former-go-ahead-group-cio-enrique-fernandez-pino%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.optibus.com/hubfs/twitter%20logo_icon.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.optibus.com%2Fannouncements%2Foptibus-advisory-board-welcomes-digital-transformation-expert-and-former-go-ahead-group-cio-enrique-fernandez-pino%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.optibus.com%2Fannouncements%2Foptibus-advisory-board-welcomes-digital-transformation-expert-and-former-go-ahead-group-cio-enrique-fernandez-pino%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Optibus%E2%80%99%20advisory%20board%20welcomes%20digital%20transformation%20expert%20and%20former%20Go-Ahead%20Group%20CIO%20Enrique%20Fernandez-Pino%20-%20Optibus) [![Share on Email](https://blog.optibus.com/hs-fs/hubfs/email_icon-1.png?width=24&name=email_icon-1.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.optibus.com%2Fannouncements%2Foptibus-advisory-board-welcomes-digital-transformation-expert-and-former-go-ahead-group-cio-enrique-fernandez-pino%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.optibus.com%2Fannouncements%2Foptibus-advisory-board-welcomes-digital-transformation-expert-and-former-go-ahead-group-cio-enrique-fernandez-pino%3Futm_medium%3Dsocial%26utm_source%3Demail) Optibus is honored to announce the latest member of its advisory board: Enrique Fernandez-Pino, a leader in digital transformation and technology-led business change. Mr. Fernandez-Pino believes in technology as a tool for creating more sustainable, vibrant cities, and for building profitable, purposeful businesses that serve both shareholders and society. In his advisory role, Mr. Fernandez-Pino will bring to Optibus his decades of experience leading award-winning, large digital transformation programmes spanning e-commerce, CRM, web, and mobile apps, and rolling out Model 2 contactless and [Automated Delay Repay (ADR)](https://www.southernrailway.com/help-and-support/journey-problems/delay-repay-compensation#:~:text=Delay%20Repay%20is%20a%20national,can%20claim%20Delay%20Repay%20compensation.) programmes for transport, both unique in the world at the time of implementation.    ![](https://blog.optibus.com/hs-fs/hubfs/Imported_Blog_Media/Enrique-Fernandez-Pino-photo-1024x683.jpg?width=1024&height=683&name=Enrique-Fernandez-Pino-photo-1024x683.jpg)   “As an urbanite who is passionate about the future of cities, I am excited to join Optibus’ advisory board,” said Mr. Fernandez-Pino. “Optibus stands to make a positive difference in our cities by helping operators and local authorities plan public transport more efficiently, while also improving prospects and profits. This is a win-win situation, and I look forward to supporting Optibus’ operations and product development to achieve our shared objective of high quality urban transport networks.”  In his current role as Senior Partner at [Digital Works Group](https://digitalworksgroup.com/), a consulting firm specialising in digital solutions, Mr. Fernandez-Pino is responsible for the Marketing, Change, and Technology division, which includes product development, marketing, project and programme management, and technology and cybersecurity.  From 2014-2020, he served as the Group Chief Innovation Officer (CIO) of the [Go-Ahead Group](https://www.go-ahead.com/), a leading transport provider of bus and rail services within the UK and a FTSE250 company. Prior to this, he worked in senior roles both for Tesco (2000-2012) and Marks & Spencer (1993-2000). Mr. Fernandez-Pino is an alumnus of ICADE University (Spain’s equivalent to Oxbridge), and has a first-class honours degree in Corporate Law. Topics: [Announcements](https://optibus.com/tag/announcements/), [Transportation](https://optibus.com/tag/transportation/), [Digital Transformation](https://optibus.com/tag/digital-transformation/) ![](https://blog.optibus.com/hubfs/new%20design%20blog/illustration.svg) ### Get transportation industry updates (But not too often, don't worry!) Sign up for insights ## Recent Posts - #### [Inside Niagara Transit: A Day with the People Who Run the Service](https://blog.optibus.com/inside-niagara-transit-a-day-with-the-people-who-run-the-service?hsLang=en) [Read More](https://blog.optibus.com/inside-niagara-transit-a-day-with-the-people-who-run-the-service?hsLang=en) - #### [Optibus Launches Real-Time Suite to Improve CAD/AVL Accuracy, Give Passengers and Operators ETAs They Can Trust](https://blog.optibus.com/real-time-suite-to-improve-cad-avl?hsLang=en) [Read More](https://blog.optibus.com/real-time-suite-to-improve-cad-avl?hsLang=en) - #### [Optibus and Carahsoft Partner to Deliver AI-Powered Public Transportation Solutions to the Public Sector](https://blog.optibus.com/carahsoft-partnership-public-sector?hsLang=en) [Read More](https://blog.optibus.com/carahsoft-partnership-public-sector?hsLang=en) ## Popular Content [![TMS Using Optibus to Provide Global Event Transport Solutions](https://blog.optibus.com/hubfs/Imported_Blog_Media/TMS-NEW-BANNER-Blog.png)](https://blog.optibus.com/announcements/tms-using-optibus-to-provide-global-event-transport-solutions?hsLang=en) ## [TMS Using Optibus to Provide Global Event Transport Solutions](https://blog.optibus.com/announcements/tms-using-optibus-to-provide-global-event-transport-solutions?hsLang=en) [Read More](https://blog.optibus.com/announcements/tms-using-optibus-to-provide-global-event-transport-solutions?hsLang=en) [![Free Scooters, Electric Bikes And Hoverboards at Optibus](https://blog.optibus.com/hubfs/Imported_Blog_Media/optibus-scooteres-1-1024x768.jpg)](https://blog.optibus.com/transportation/free-scooters-electric-bikes-and-hoverboards-at-optibus?hsLang=en) ## [Free Scooters, Electric Bikes And Hoverboards at Optibus](https://blog.optibus.com/transportation/free-scooters-electric-bikes-and-hoverboards-at-optibus?hsLang=en) [Read More](https://blog.optibus.com/transportation/free-scooters-electric-bikes-and-hoverboards-at-optibus?hsLang=en) [![The State Of Digital Transformation In Public Transportation – 5 Key Takeaways For 2024 And Beyond](https://blog.optibus.com/hubfs/ebook-The-State-of-Digital-Transformation-in-Public-Transportation-2024-1024x597-4.png)](https://optibus.com/ebook/2024-digital-transformation-public-transportation/) ## [The State Of Digital Transformation In Public Transportation – 5 Key Takeaways For 2024 And Beyond](https://optibus.com/ebook/2024-digital-transformation-public-transportation/) [Read More](https://optibus.com/ebook/2024-digital-transformation-public-transportation/) [![Empresa Viamão to reduce operating costs in Rio Grande do Sul, Brazil using Optibus](https://blog.optibus.com/hubfs/Imported_Blog_Media/Viamao_blog-1399-x-839-1-2.png)](https://blog.optibus.com/announcements/empresa-viamao-to-reduce-operating-costs-in-rio-grande-do-sul-brazil-using-optibus?hsLang=en) ## [Empresa Viamão to reduce operating costs in Rio Grande do Sul, Brazil using Optibus](https://blog.optibus.com/announcements/empresa-viamao-to-reduce-operating-costs-in-rio-grande-do-sul-brazil-using-optibus?hsLang=en) [Read More](https://blog.optibus.com/announcements/empresa-viamao-to-reduce-operating-costs-in-rio-grande-do-sul-brazil-using-optibus?hsLang=en) [![2019 In Transportation Innovation At Optibus](https://blog.optibus.com/hubfs/Imported_Blog_Media/recap-featured-image.jpg)](https://blog.optibus.com/transportation/2019-in-transportation-innovation-at-optibus?hsLang=en) ## [2019 In Transportation Innovation At Optibus](https://blog.optibus.com/transportation/2019-in-transportation-innovation-at-optibus?hsLang=en) [Read More](https://blog.optibus.com/transportation/2019-in-transportation-innovation-at-optibus?hsLang=en) [![Shuttle Operator Grupo Mimo to Optimize Vehicle Scheduling using Optibus](https://blog.optibus.com/hubfs/Imported_Blog_Media/Grupo-Mimo_blog-1399-%C3%97-839-px-1.png)](https://blog.optibus.com/announcements/shuttle-operator-grupo-mimo-to-optimize-vehicle-scheduling-using-optibus?hsLang=en) ## [Shuttle Operator Grupo Mimo to Optimize Vehicle Scheduling using Optibus](https://blog.optibus.com/announcements/shuttle-operator-grupo-mimo-to-optimize-vehicle-scheduling-using-optibus?hsLang=en) [Read More](https://blog.optibus.com/announcements/shuttle-operator-grupo-mimo-to-optimize-vehicle-scheduling-using-optibus?hsLang=en) [![Optibus opens R&D Center in Berlin to support rapid European expansion](https://blog.optibus.com/hubfs/Imported_Blog_Media/Berlin-Office-Blog-1399-%C3%97-839-px-1-1.png)](https://blog.optibus.com/announcements/optibus-opens-rd-center-in-berlin-to-support-rapid-european-expansion?hsLang=en) ## [Optibus opens R&D Center in Berlin to support rapid European expansion](https://blog.optibus.com/announcements/optibus-opens-rd-center-in-berlin-to-support-rapid-european-expansion?hsLang=en) [Read More](https://blog.optibus.com/announcements/optibus-opens-rd-center-in-berlin-to-support-rapid-european-expansion?hsLang=en) ## See the power of Optibus for yourself [Request a demo](https://www.optibus.com/request-a-demo/) #### Get transportation industry updates #### Product - [Platform](https://www.optibus.com/product/platform/) - [Planning](https://www.optibus.com/product/planning/) - [Scheduling](https://www.optibus.com/product/scheduling/) - [Rostering](https://www.optibus.com/product/rostering/) - [Operations](https://www.optibus.com/product/operations/) - [Driver App](https://www.optibus.com/product/driver-app/) - [Passenger information](https://optibus.com/product/passenger-information/) - [MagicEye – Driver Safety](https://optibus.com/product/magic-eye/) - [Control & Monitoring](https://optibus.com/product/control/) - [Optibus AI](https://optibus.com/product/control/) #### Solutions - [Agencies](https://www.optibus.com/solutions/optibus-for-agencies/) - [Operators](https://www.optibus.com/solutions/optibus-for-operators/) - [Consultancies](https://www.optibus.com/solutions/optibus-for-consultancies/) - [Electrical Vehicles](https://www.optibus.com/solutions/optibus-for-electrical-vehicles/) - [Tenders](https://www.optibus.com/solutions/optibus-for-tenders/) - [Enhance Passenger Experience](https://optibus.com/enhance-passenger-experience/) - [Reduce Costs](https://optibus.com/solutions/reduce-operating-costs/) #### Resources - [Blog](https://blog.optibus.com) - [eBooks](https://www.optibus.com/resources/ebooks/) - [Webinars](https://www.optibus.com/resources/webinars/) - [Case Studies](https://www.optibus.com/resources/case-studies/) - [Videos](https://www.optibus.com/resources/videos/) #### Company - [About](https://www.optibus.com/about-the-company/) - [Careers](https://www.optibus.com/careers/) - [Media](https://www.optibus.com/news-events/media-coverage/) - [Events](https://www.optibus.com/events/) - [Contact Us](https://www.optibus.com/about/contacts/) - [Partnership Program](https://optibus.com/company/global-partnership-program/) - [Academy Program](https://optibus.com/company/academy-program/) - [Sustainability & ESG](https://optibus.com/esg/) - [Security Whitepaper](https://optibus.com/company/security/) #### Content - Recentes - Populares - Categorias ### Lists by Topic - [Transportation (174)](https://blog.optibus.com/tag/transportation) - [Announcements (160)](https://blog.optibus.com/tag/announcements) - [Public Transportation (60)](https://blog.optibus.com/tag/public-transportation) - [Blog (55)](https://blog.optibus.com/tag/blog) - [Corporate (49)](https://blog.optibus.com/tag/corporate) - [Product (41)](https://blog.optibus.com/tag/product) - [People (33)](https://blog.optibus.com/tag/people) - [Technology (33)](https://blog.optibus.com/tag/technology) - [Latin America (31)](https://blog.optibus.com/tag/latin-america) - [AI (28)](https://blog.optibus.com/tag/ai) - [Solutions (27)](https://blog.optibus.com/tag/solutions) - [Electric Buses (26)](https://blog.optibus.com/tag/electric-buses) - [North America (25)](https://blog.optibus.com/tag/north-america) - [Engineering (24)](https://blog.optibus.com/tag/engineering) - [APAC (19)](https://blog.optibus.com/tag/apac) - [Brazil (19)](https://blog.optibus.com/tag/brazil) - [UK (19)](https://blog.optibus.com/tag/uk) - [Women (18)](https://blog.optibus.com/tag/women) - [Company (17)](https://blog.optibus.com/tag/company) - [performance (16)](https://blog.optibus.com/tag/performance) - [Planning (14)](https://blog.optibus.com/tag/planning) - [GTFS (13)](https://blog.optibus.com/tag/gtfs) - [Passenger (13)](https://blog.optibus.com/tag/passenger) - [efficiency (13)](https://blog.optibus.com/tag/efficiency) - [Algorithms (12)](https://blog.optibus.com/tag/algorithms) - [Driver Scheduling (12)](https://blog.optibus.com/tag/driver-scheduling) - [driver shortage (12)](https://blog.optibus.com/tag/driver-shortage) - [EV Charging (11)](https://blog.optibus.com/tag/ev-charging) - [Innovation (11)](https://blog.optibus.com/tag/innovation) - [Chile (10)](https://blog.optibus.com/tag/chile) - [Operations (10)](https://blog.optibus.com/tag/operations) - [case study (10)](https://blog.optibus.com/tag/case-study) - [Driver retention (9)](https://blog.optibus.com/tag/driver-retention) - [Drivers (9)](https://blog.optibus.com/tag/drivers) - [Transit Agencies (9)](https://blog.optibus.com/tag/transit-agencies) - [Transport Operators (9)](https://blog.optibus.com/tag/transport-operators) - [values (9)](https://blog.optibus.com/tag/values) - [Digital Transformation (8)](https://blog.optibus.com/tag/digital-transformation) - [Future of Transportation (8)](https://blog.optibus.com/tag/future-of-transportation) - [Passenger Information (8)](https://blog.optibus.com/tag/passenger-information) - [Roster (8)](https://blog.optibus.com/tag/roster) - [Timetables (8)](https://blog.optibus.com/tag/timetables) - [Data (7)](https://blog.optibus.com/tag/data) - [Demand response (7)](https://blog.optibus.com/tag/demand-response) - [Automation (6)](https://blog.optibus.com/tag/automation) - [BRT (6)](https://blog.optibus.com/tag/brt) - [Control (6)](https://blog.optibus.com/tag/control) - [Germany (6)](https://blog.optibus.com/tag/germany) - [Partnerships (6)](https://blog.optibus.com/tag/partnerships) - [Route Planning (6)](https://blog.optibus.com/tag/route-planning) - [Scheduling (6)](https://blog.optibus.com/tag/scheduling) - [cloud (6)](https://blog.optibus.com/tag/cloud) - [impact (6)](https://blog.optibus.com/tag/impact) - [Africa (5)](https://blog.optibus.com/tag/africa) - [Depot (5)](https://blog.optibus.com/tag/depot) - [Driver Portal (5)](https://blog.optibus.com/tag/driver-portal) - [GTFS-Flex (5)](https://blog.optibus.com/tag/gtfs-flex) - [India (5)](https://blog.optibus.com/tag/india) - [Policy (5)](https://blog.optibus.com/tag/policy) - [Santiago (5)](https://blog.optibus.com/tag/santiago) - [Billboards (4)](https://blog.optibus.com/tag/billboards) - [Security (4)](https://blog.optibus.com/tag/security) - [Shuttles (4)](https://blog.optibus.com/tag/shuttles) - [Sustainability (4)](https://blog.optibus.com/tag/sustainability) - [digital bidding (4)](https://blog.optibus.com/tag/digital-bidding) - [ebuses (4)](https://blog.optibus.com/tag/ebuses) - [Break rules (3)](https://blog.optibus.com/tag/break-rules) - [Cybersecurity (3)](https://blog.optibus.com/tag/cybersecurity) - [Manaus (3)](https://blog.optibus.com/tag/manaus) - [Rio de Janeiro (3)](https://blog.optibus.com/tag/rio-de-janeiro) - [São Paulo (3)](https://blog.optibus.com/tag/são-paulo) - [Tendering (3)](https://blog.optibus.com/tag/tendering) - [covid-19 (3)](https://blog.optibus.com/tag/covid-19) - [Allocation Optimization (2)](https://blog.optibus.com/tag/allocation-optimization) - [Bidding (1)](https://blog.optibus.com/tag/bidding) - [Demand response transport (1)](https://blog.optibus.com/tag/demand-response-transport) - [Optibus Agent (1)](https://blog.optibus.com/tag/optibus-agent) - [Trillium (1)](https://blog.optibus.com/tag/trillium) - [design (1)](https://blog.optibus.com/tag/design) - [punctuality (1)](https://blog.optibus.com/tag/punctuality) see all ## Get transportation industry updates (But not too often, don’t worry!) [info@optibus.com](mailto:info@optibus.com) | [Privacy Policy](https://www.optibus.com/optibus-privacy-policy/) | [Cookies Policy](https://www.optibus.com/optibus-cookie-policy/) | [ISO 27001 certified](https://www.optibus.com/wp-content/uploads/2023/02/ISO-27001-Optibus-certification.pdf) | © Optibus 2026