Optibus’ advisory board welcomes digital transformation expert and former Go-Ahead Group CIO Enrique Fernandez-Pino

Optibus Team

Optibus Team

April 26, 2021

Optibus is honored to announce the latest member of its advisory board: Enrique Fernandez-Pino, a leader in digital transformation and technology-led business change.

Mr. Fernandez-Pino believes in technology as a tool for creating more sustainable, vibrant cities, and for building profitable, purposeful businesses that serve both shareholders and society. In his advisory role, Mr. Fernandez-Pino will bring to Optibus his decades of experience leading award-winning, large digital transformation programmes spanning e-commerce, CRM, web, and mobile apps, and rolling out Model 2 contactless and Automated Delay Repay (ADR) programmes for transport, both unique in the world at the time of implementation. 



“As an urbanite who is passionate about the future of cities, I am excited to join Optibus’ advisory board,” said Mr. Fernandez-Pino. “Optibus stands to make a positive difference in our cities by helping operators and local authorities plan public transport more efficiently, while also improving prospects and profits. This is a win-win situation, and I look forward to supporting Optibus’ operations and product development to achieve our shared objective of high quality urban transport networks.” 

In his current role as Senior Partner at Digital Works Group, a consulting firm specialising in digital solutions, Mr. Fernandez-Pino is responsible for the Marketing, Change, and Technology division, which includes product development, marketing, project and programme management, and technology and cybersecurity. 

From 2014-2020, he served as the Group Chief Innovation Officer (CIO) of the Go-Ahead Group, a leading transport provider of bus and rail services within the UK and a FTSE250 company. Prior to this, he worked in senior roles both for Tesco (2000-2012) and Marks & Spencer (1993-2000).

Mr. Fernandez-Pino is an alumnus of ICADE University (Spain’s equivalent to Oxbridge), and has a first-class honours degree in Corporate Law.

Topics: Announcements, Transportation